[{"id":158220025902,"handle":"black-denim","updated_at":"2023-09-13T18:50:24-07:00","published_at":"2019-12-10T11:50:18-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Denim","body_html":"\u003cp style=\"text-align: center;\"\u003eFor your 9-to-5 and every end-of-year party.\u003c\/p\u003e","image":{"created_at":"2020-01-03T11:40:04-08:00","alt":null,"width":725,"height":725,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/Gem_Black_0046_2_-Edit.jpg?v=1578080405"}},{"id":34335883310,"handle":"color-story","updated_at":"2023-08-31T06:45:10-07:00","published_at":"2018-08-16T08:22:23-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Color Story","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003e\u003cem\u003eMere color can speak to the soul in a thousand different ways\u003c\/em\u003e. – Oscar Wilde\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eWe couldn't agree more, Mr. Wilde. There's a reason we don't live in a black and white world, so wear the color that makes you happy : )\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":17035427879,"handle":"mid-rise-skinny","updated_at":"2023-09-23T14:10:34-07:00","published_at":"2017-12-17T21:17:40-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Mid Rise Skinny","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #999999;\"\u003eThe kind of fit \u003c\/span\u003e\u003cspan style=\"color: #999999;\"\u003eyou long for and never want to let go of once you find it. Our mid rise skinny jeans love your curves and lengthen the leg, making them our best selling silhoue\u003c\/span\u003e\u003cspan style=\"color: #999999;\"\u003ette.\u003c\/span\u003e\n\u003c\/div\u003e"},{"id":34066399278,"handle":"sale","updated_at":"2023-09-23T14:10:34-07:00","published_at":"2019-06-03T21:41:50-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SALE","body_html":"\u003cdiv style=\"text-align: center;\"\u003ePrinciple Denim is \u003cstrong\u003eON\u003c\/strong\u003e \u003cstrong\u003eSALE\u003c\/strong\u003e now! Get 30% TO 70% off these selected best-selling vintage-inspired premium styles, ethically made in Los Angeles, California USA.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eUse CODE: EXTRA50 for an additional 50% off sale price\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eNo returns or exchanges\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eALL SALES FINAL\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003cbr\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-04-23T20:33:05-07:00","alt":null,"width":581,"height":620,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/Constant_Contact_Gem_Rosewater_0559.jpg?v=1622084369"}},{"id":151192731694,"handle":"shop-all","title":"Shop All","updated_at":"2023-09-23T14:10:34-07:00","body_html":"","published_at":"2019-09-30T14:16:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-01-03T11:40:38-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/party.jpg?v=1578080439"}},{"id":170368794670,"handle":"size-26","title":"Size 25","updated_at":"2023-09-23T04:45:54-07:00","body_html":"","published_at":"2020-11-23T13:01:52-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"25"}],"published_scope":"web"},{"id":17035558951,"handle":"dreamer","updated_at":"2023-09-23T14:10:34-07:00","published_at":"2021-05-11T16:13:49-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"the Dreamer","body_html":"\u003cdiv style=\"text-align: center;\"\u003eYou may say that I'm a dreamer... and you'd be right. Our super flattering best selling mid rise fit brings the goods as it holds you in at the hip, sculpts your legs, and lifts your booty without ever pinching or losing its shape. Dreams do come true. You're welcome! ; ) \u003cbr\u003e\n\u003c\/div\u003e"},{"id":267519098926,"handle":"warehouse-clearance","title":"warehouse clearance","updated_at":"2023-09-23T14:10:34-07:00","body_html":"","published_at":"2023-09-21T10:56:17-07:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"sale"}],"published_scope":"web"}]
