privacy policy

Principle Denim knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy.

By visiting PrincipleDenim.com, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does PrincipleDenim.com Gather?
The information we learn from customers helps us personalize and continually improve your Principle Denim experience. Here are the types of information we gather.

Information You Give Us: We receive and store any information you enter on our website or give us in any other way. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our store, and communicating with you.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies,” and we obtain certain types of information when your Web browser accesses PrincipleDenim.com or advertisements and other content served by or on behalf of PrincipleDenim.com on other Web sites.

E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Principle Denim if your computer supports such capabilities.

What About Cookies?
Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as personalized advertisements on other websites, and storage of items in your shopping cart between visits.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the Web site of its manufacturer. Because cookies allow you to take advantage of some of Principledenim.com's essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your shopping cart, proceed to checkout, or use any Principledenim.com products and services that require you to Sign in (if and as applicable).

Does PrincipleDenim.com Share the Information it Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries Principle Denim controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Third-Party Service Providers: We may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Principle Denim, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of PrincipleDenim.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Principledenim.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.

Promotions, Giveaways or Contests: From time to time we will be co-hosting various contests, promotions or giveaways with third-parties through Principle Denim's Website. As part of these events, you will be asked to enter personal information about yourself to participate in any such giveaway, promotion or contest. Any personal information collected in connection with any such promotion, giveaway or contest that is necessary or appropriate to conduct the event will be disclosed to our third-party co-hosts.

With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What Choices Do I Have?
As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of PrincipleDenim.com features.
The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the Web site of its manufacturer.

Are Children Allowed to Use PrincipleDenim.com?
PrincipleDenim.com does not sell products for purchase by children. We sell products suitable for children for purchase by adults. If you are under 18, you may use Principledenim.com only with the involvement of a parent or guardian.