[{"id":17035460647,"handle":"high-rise-skinny","updated_at":"2023-09-23T04:45:54-07:00","published_at":"2017-12-17T21:19:00-08:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"High Rise","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eWhen denim goes elegant, it goes high-waisted and skinny. This flattering, contoured silhouette looks and feels like a second skin. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eShop the look and add heels, boots or whatever edge feels right for your denim fashion wardrobe.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":34066399278,"handle":"sale","updated_at":"2023-09-23T14:10:34-07:00","published_at":"2019-06-03T21:41:50-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SALE","body_html":"\u003cdiv style=\"text-align: center;\"\u003ePrinciple Denim is \u003cstrong\u003eON\u003c\/strong\u003e \u003cstrong\u003eSALE\u003c\/strong\u003e now! Get 30% TO 70% off these selected best-selling vintage-inspired premium styles, ethically made in Los Angeles, California USA.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eUse CODE: EXTRA50 for an additional 50% off sale price\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eNo returns or exchanges\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eALL SALES FINAL\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003cbr\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-04-23T20:33:05-07:00","alt":null,"width":581,"height":620,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/Constant_Contact_Gem_Rosewater_0559.jpg?v=1622084369"}},{"id":151192731694,"handle":"shop-all","title":"Shop All","updated_at":"2023-09-23T14:10:34-07:00","body_html":"","published_at":"2019-09-30T14:16:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-01-03T11:40:38-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/party.jpg?v=1578080439"}},{"id":170367516718,"handle":"size-28","title":"Size 27","updated_at":"2023-09-23T14:10:34-07:00","body_html":"","published_at":"2020-11-23T11:48:47-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"27"}],"published_scope":"web"}]
