[{"id":34335883310,"handle":"color-story","updated_at":"2023-11-27T10:50:26-08:00","published_at":"2018-08-16T08:22:23-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Color Story","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003e\u003cem\u003eMere color can speak to the soul in a thousand different ways\u003c\/em\u003e. – Oscar Wilde\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eWe couldn't agree more, Mr. Wilde. There's a reason we don't live in a black and white world, so wear the color that makes you happy : )\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":17035788327,"handle":"cropped","updated_at":"2023-12-06T07:29:10-08:00","published_at":"2017-12-17T21:22:44-08:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Cropped","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eOur chic collection of cropped jeans for women are cut to perfectly frame your favorite heels, flats, sneakers or boots. The shorter inseam makes this silhouette a fashion essential with endless appeal. \u003c\/span\u003e\u003c\/div\u003e"},{"id":17035460647,"handle":"high-rise-skinny","updated_at":"2023-12-07T12:25:21-08:00","published_at":"2017-12-17T21:19:00-08:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"High Rise","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eWhen denim goes elegant, it goes high-waisted and skinny. This flattering, contoured silhouette looks and feels like a second skin. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eShop the look and add heels, boots or whatever edge feels right for your denim fashion wardrobe.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":34066399278,"handle":"sale","updated_at":"2023-12-08T10:39:58-08:00","published_at":"2019-06-03T21:41:50-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SALE","body_html":"\u003cdiv style=\"text-align: center;\"\u003ePrinciple Denim is \u003cstrong\u003eON\u003c\/strong\u003e \u003cstrong\u003eSALE\u003c\/strong\u003e now! Get 30% TO 70% off these selected best-selling vintage-inspired premium styles, ethically made in Los Angeles, California USA.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eUse CODE: EXTRA50 for an additional 50% off sale price\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eNo returns or exchanges\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eALL SALES FINAL\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003cbr\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-04-23T20:33:05-07:00","alt":null,"width":581,"height":620,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/Constant_Contact_Gem_Rosewater_0559.jpg?v=1622084369"}},{"id":151192731694,"handle":"shop-all","title":"Shop All","updated_at":"2023-12-08T10:39:58-08:00","body_html":"","published_at":"2019-09-30T14:16:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-01-03T11:40:38-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/party.jpg?v=1578080439"}},{"id":170368860206,"handle":"size-30","title":"Size 29","updated_at":"2023-12-07T14:45:37-08:00","body_html":"","published_at":"2020-11-23T13:02:47-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"29"}],"published_scope":"web"},{"id":170368925742,"handle":"size-32","title":"Size 31","updated_at":"2023-12-07T14:45:37-08:00","body_html":"","published_at":"2020-11-23T13:03:38-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"31"}],"published_scope":"web"},{"id":268222922798,"handle":"clearance","title":"Warehouse Sale","updated_at":"2023-12-08T10:39:58-08:00","body_html":"","published_at":"2023-11-15T13:38:50-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"99.00"}],"published_scope":"web"}]
