[{"id":17035657255,"handle":"best-sellers","updated_at":"2024-10-21T13:07:29-07:00","published_at":"2017-12-17T21:21:35-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eDress them up, dress them down. These on-trend best selling styles will update your vintage-loving style aesthetic and take your denim fashion to a whole new level. \u003c\/span\u003e\u003c\/div\u003e","image":{"created_at":"2020-01-03T11:39:35-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/sample.jpg?v=1578080375"}},{"id":17035788327,"handle":"cropped","updated_at":"2024-10-21T13:27:59-07:00","published_at":"2017-12-17T21:22:44-08:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Cropped","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eOur chic collection of cropped jeans for women are cut to perfectly frame your favorite heels, flats, sneakers or boots. The shorter inseam makes this silhouette a fashion essential with endless appeal. \u003c\/span\u003e\u003c\/div\u003e"},{"id":87544954926,"handle":"flare","updated_at":"2024-10-21T13:07:29-07:00","published_at":"2019-07-15T00:19:20-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Flare","body_html":"\u003cdiv style=\"text-align: center;\"\u003eCall it a bootcut or a flare, this classic leg opening is back on the rise as it balances the hips and creates the ultimate sophisticated silhouette.\u003cbr\u003e\n\u003c\/div\u003e"},{"id":17035460647,"handle":"high-rise-skinny","updated_at":"2024-10-21T13:07:29-07:00","published_at":"2017-12-17T21:19:00-08:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"High Rise","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eWhen denim goes elegant, it goes high-waisted and skinny. This flattering, contoured silhouette looks and feels like a second skin. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eShop the look and add heels, boots or whatever edge feels right for your denim fashion wardrobe.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":17035493415,"handle":"new-arrivals","updated_at":"2024-10-21T13:07:29-07:00","published_at":"2017-12-17T21:19:46-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eNew and fresh, chic and confident, fierce and feminine. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eFrom street style to classic styling, our New Arrivals promise to be all you dream of when it comes to denim fashion. Look great and feel beautifully empowered, from the inside out. \u003c\/span\u003e\u003c\/div\u003e"},{"id":151192731694,"handle":"shop-all","title":"Shop All","updated_at":"2024-10-21T13:27:59-07:00","body_html":"\u003cbr\u003e","published_at":"2019-09-30T14:16:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-01-03T11:40:38-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/party.jpg?v=1578080439"}},{"id":170367516718,"handle":"size-28","title":"Size 27","updated_at":"2024-10-21T13:29:07-07:00","body_html":"","published_at":"2020-11-23T11:48:47-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"27"}],"published_scope":"web"},{"id":268222922798,"handle":"clearance","title":"Warehouse Sale","updated_at":"2024-10-21T13:27:59-07:00","body_html":"","published_at":"2023-11-15T13:38:50-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"99.00"}],"published_scope":"web"}]
