[{"id":17035657255,"handle":"best-sellers","updated_at":"2024-10-11T09:00:16-07:00","published_at":"2017-12-17T21:21:35-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eDress them up, dress them down. These on-trend best selling styles will update your vintage-loving style aesthetic and take your denim fashion to a whole new level. \u003c\/span\u003e\u003c\/div\u003e","image":{"created_at":"2020-01-03T11:39:35-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/sample.jpg?v=1578080375"}},{"id":17035460647,"handle":"high-rise-skinny","updated_at":"2024-10-11T09:00:12-07:00","published_at":"2017-12-17T21:19:00-08:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"High Rise","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eWhen denim goes elegant, it goes high-waisted and skinny. This flattering, contoured silhouette looks and feels like a second skin. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eShop the look and add heels, boots or whatever edge feels right for your denim fashion wardrobe.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e"},{"id":76211978286,"handle":"holiday-must-have-styles","title":"Holiday Must-Have Styles","updated_at":"2024-10-10T13:00:13-07:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eShine bright like a diamond this Holiday Season with our must-have styles that celebrate your personal style statement. Cheers!\u003c\/div\u003e","published_at":"2023-12-13T07:17:35-08:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"coated"},{"column":"tag","relation":"equals","condition":"corduroy"},{"column":"tag","relation":"equals","condition":"velvet"},{"column":"tag","relation":"equals","condition":"velveteen"},{"column":"title","relation":"contains","condition":"Tuxedo Junction"},{"column":"title","relation":"contains","condition":"Rebel Yell"},{"column":"title","relation":"contains","condition":"Snow Queen"},{"column":"title","relation":"contains","condition":"Painted Black"},{"column":"title","relation":"equals","condition":"the Dreamer in Rose Gold Stripe"},{"column":"title","relation":"contains","condition":"Glitter Tux"},{"column":"title","relation":"contains","condition":"Black Lingerie"},{"column":"title","relation":"contains","condition":"Nine Lives"},{"column":"title","relation":"contains","condition":"Wine Python"},{"column":"title","relation":"contains","condition":"Black Superfray"},{"column":"title","relation":"contains","condition":"Goldenrod sateen"}],"published_scope":"web"},{"id":17035493415,"handle":"new-arrivals","updated_at":"2024-10-11T09:00:16-07:00","published_at":"2017-12-17T21:19:46-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eNew and fresh, chic and confident, fierce and feminine. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eFrom street style to classic styling, our New Arrivals promise to be all you dream of when it comes to denim fashion. Look great and feel beautifully empowered, from the inside out. \u003c\/span\u003e\u003c\/div\u003e"},{"id":151192731694,"handle":"shop-all","title":"Shop All","updated_at":"2024-10-12T08:00:02-07:00","body_html":"\u003cbr\u003e","published_at":"2019-09-30T14:16:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-01-03T11:40:38-08:00","alt":null,"width":1195,"height":1195,"src":"\/\/principledenim.com\/cdn\/shop\/collections\/party.jpg?v=1578080439"}},{"id":170368794670,"handle":"size-26","title":"Size 25","updated_at":"2024-10-10T22:55:05-07:00","body_html":"","published_at":"2020-11-23T13:01:52-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"25"}],"published_scope":"web"},{"id":170368761902,"handle":"26","title":"Size 26","updated_at":"2024-10-11T09:00:16-07:00","body_html":"","published_at":"2020-11-23T13:01:11-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"26"}],"published_scope":"web"},{"id":170367516718,"handle":"size-28","title":"Size 27","updated_at":"2024-10-11T09:00:16-07:00","body_html":"","published_at":"2020-11-23T11:48:47-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"27"}],"published_scope":"web"},{"id":170368827438,"handle":"size-29","title":"Size 28","updated_at":"2024-10-12T08:00:02-07:00","body_html":"","published_at":"2020-11-23T13:02:23-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"28"}],"published_scope":"web"},{"id":170368860206,"handle":"size-30","title":"Size 29","updated_at":"2024-10-11T09:00:16-07:00","body_html":"","published_at":"2020-11-23T13:02:47-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"29"}],"published_scope":"web"},{"id":170368892974,"handle":"size-31","title":"Size 30","updated_at":"2024-10-11T09:00:12-07:00","body_html":"","published_at":"2020-11-23T13:03:11-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"30"}],"published_scope":"web"},{"id":170368925742,"handle":"size-32","title":"Size 31","updated_at":"2024-10-11T09:00:12-07:00","body_html":"","published_at":"2020-11-23T13:03:38-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"ends_with","condition":"31"}],"published_scope":"web"},{"id":17035821095,"handle":"straight","updated_at":"2024-10-10T13:00:13-07:00","published_at":"2017-12-17T21:22:58-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Straight Leg","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #999999;\"\u003eCall it a stovepipe, cigarette or straight leg. Get the straight story as you stay focused on the ultra-important denim fit that pulls together your vintage-inspired contemporary style.\u003c\/span\u003e\u003c\/div\u003e"}]
